Cookie Policy

2. What are cookies and similar technologies?

Cookies are small pieces of information that websites can store on your browser or device.

They may be used to:

• provide website functionality;
  
• remember preferences;
  
• measure how a website is used;
  
• support embedded content such as videos;
  
• or enable services provided by third parties.

Similar technologies, including local storage and other browser-storage methods, can perform related functions. For simplicity, this policy refers to these technologies collectively as cookies and similar technologies.

Some cookies are deleted when you close your browser. Others remain for a defined period or until they are deleted.

Cookies may be set directly by Flexicount or by third-party services used within the website.

3. How we use cookies

Flexicount uses a limited number of cookies and similar technologies.

They currently fall into the following categories:

Essential

These technologies support functions that are necessary for the website, consent management or certain underlying service functions.

Essential technologies cannot generally be switched off through our consent controls where they are genuinely required to provide the service requested by the visitor.

Analytics

Analytics technologies help us understand how visitors use the Flexicount website, including which pages are visited and how visitors interact with the site.

We currently use Google Analytics for this purpose.

Analytics technologies are non-essential and are subject to our consent controls.

Performance

Performance technologies support optional website functionality, including elements associated with embedded video content.

These technologies may be unavailable if you choose not to allow them.

Advertising

Some third-party services, particularly embedded YouTube content, may use technologies that their provider categorises or uses for advertising, measurement, personalisation or related purposes.

Flexicount does not currently operate targeted advertising or remarketing campaigns through the website.

The presence of technologies in the Advertising category principally arises from third-party embedded content such as YouTube.

Advertising technologies are non-essential and are subject to our consent controls.

4. Your cookie choices

When you first visit Flexicount, our consent-management system gives you control over non-essential cookies and similar technologies.

You can:

Accept All non-essential technologies;

Reject Non-Essential technologies; or

Manage Preferences and select individual categories.

Where consent is required, non-essential technologies are controlled through the consent system before they are permitted to operate.

You can change your choice at any time by selecting Cookie Settings in the website footer.

We use Termly to provide our cookie-consent and preference-management functionality.

Termly may store essential information in your browser so that the website can remember the privacy choices you have made.

The ICO expects websites to provide clear information about their technologies and meaningful control over non-essential storage and access technologies.

5. Google Analytics

We use Google Analytics to understand how the Flexicount website is used.

Google Analytics helps us understand information such as:

• the number of visits to the website;
  
• which pages are viewed;
  
• how visitors navigate between pages;
  
• general website engagement;
  
• and broad information about website performance.

We use this information to improve the website, its content and the experience we provide to visitors.

Google Analytics is categorised as Analytics and is non-essential.

The current Flexicount configuration has been detected as using the following Google Analytics technologies:

Cookie durations may change if our configuration or Google's technology changes.

6. YouTube embedded content

Some Flexicount pages contain videos hosted by YouTube, which is operated by Google.

When a YouTube video or embedded player is loaded, YouTube may use cookies or other browser-storage technologies.

These technologies can support:

• operation of the video player;
  
• video preferences;
  
• service testing and feature deployment;
  
• audience or usage measurement;
  
• and advertising or personalisation functions operated by Google.

Where applicable, YouTube content is subject to our consent controls. If you reject the relevant non-essential categories, some embedded video functionality may not be available.

Our most recent website scan identified the following YouTube-related technologies:

Third-party providers can change the names, purposes or duration of their technologies from time to time. We therefore periodically rescan and review the technologies used by the website.

7. Social sharing

Some Flexicount Resource pages include buttons that allow visitors to share an article by:

• LinkedIn;
  
• email;
  
• X;
  
• or Facebook.

These buttons are implemented directly by Flexicount and do not load a third-party social-sharing service simply because you visit the page.

Information is only passed to the selected social platform when you actively choose to follow or use its sharing link.

Once you visit another organisation's website, its own privacy and cookie policies apply.

8. Third-party services

The Flexicount website currently uses third-party services that may involve cookies or similar technologies, including:

Termly - consent and cookie-preference management;

Google Analytics - website analytics;

and YouTube / Google - embedded video content on relevant pages.

These organisations operate their own services and may update their technologies independently of Flexicount.

Where required, we use our consent-management platform to control non-essential third-party technologies.

9. Managing or withdrawing your consent

You can change your cookie preferences at any time.

Select Cookie Settings in the footer of any Flexicount page to reopen the consent preference centre.

From there you can enable or disable available non-essential categories.

Withdrawing consent does not affect processing that took place lawfully before consent was withdrawn.

You may also delete stored cookies and website data using your browser settings.

Blocking or deleting some cookies may affect optional website features, particularly embedded content such as videos.

10. Browser controls

Most web browsers allow you to:

• view stored cookies;
  
• delete individual cookies;
  
• delete website data;
  
• block some or all cookies;
  
• or configure how cookies are handled.

The exact controls vary by browser and device.

Your browser's help or privacy settings will provide instructions for managing stored website information.

Using browser controls is separate from the choices you make through the Flexicount Cookie Settings preference centre.

11. Changes to our use of cookies

We may change the technologies used on Flexicount as our website and services develop.

We periodically scan and review the website to identify the cookies and similar technologies in use.

If we introduce a new non-essential technology, we will update our consent configuration and this policy where appropriate.

We may also ask you to make a new consent choice if the purposes for which we use cookies change significantly.

The Last updated date at the top of this policy shows when it was most recently reviewed.

12. Privacy and personal information

Some cookies and similar technologies may involve the processing of personal information.

For more information about:

• who is responsible for your personal information;
  
• our lawful bases;
  
• how long we retain information;
  
• international transfers;
  
• security;
  
• your data-protection rights;
  
• and how to make a complaint,

please see our Privacy Notice.

13. Contact us

If you have questions about this Cookie Policy or our use of cookies and similar technologies, please contact:

StoreTech Limited
C/o Thorne Lancaster Parker
5th Floor, Palladium House
1–4 Argyll Street
London
W1F 7TA
United Kingdom

Email: info@flexicount.com

Company number: 03509775

ICO registration reference: ZB860616